We built the CRM we kept failing to buy

Qivity builds Qivity CRM. It started because the teams we worked with kept buying three products to run one revenue motion: a CRM that did not know about their mailbox, an email tool that did not know about their pipeline, and a spreadsheet holding everything that happened after a deal was won.

Then AI arrived, and every one of those products began sending customer records to a model provider — quietly, in a release note. For the manufacturers, pharma distributors and service businesses we work with, that was not a feature. It was a procurement problem.

So the product has one organising idea: the whole revenue motion in one system, and the intelligence stays inside the building.

What we believe

• Software should be opinionated. A CRM you have to design yourself is a CRM that drifts the moment its designer leaves.
• History is the asset. Leads are never deleted, activity logs are not rewritable, and opportunities cannot be removed. The record of what happened is worth more than a tidy list.
• Say where you are weak. Every comparison page on this site names what the competitor does better. It costs us some deals and saves us more renewals.
• Adoption beats features. The most capable CRM in the world scores zero if reps go back to Outlook.

Where we are

Hyderabad, Telangana, India, serving teams across India, the Gulf, South-East Asia, Africa and Europe — which is why WhatsApp, multi-currency thinking and per-user timezones were in the product early rather than retrofitted.